Every Mission Bicycle is a design exercise built to last a lifetime. Through our exclusive online and in-person design experience we helped countless people design the bikes of their dreams and create bespoke masterpieces. The color and finish of the frame, the perforation of the leather, the feel and shape of the saddle, the gearing ratio, the color of the chain, the shape of the handlebars… Nothing was off limits.

It was a unique opportunity to personally engage in a collaborative design process with hundreds of people around the world. It was also a great deal of fun photographing the bikes in their natural element, the streets of the Mission District, San Francisco.

// One of the many projects during my time leading the design team at Mission Bicycle Company: a custom bike shop that designed and built urban, track and adventure bicycles.